In order to synthesise what you have learnt throughout you Analytics degree you need to submit an industry research report. This report needs to: 1. Outline a business industry problem that can be addressed through data analytics 2. Apply descriptive and predictive analytics techniques to the business problem 3. Provide recommendations addressing the business problem […]
Please read this assessment brief in its entirety before starting work on the Assessment Task. The Assessment Task Provide a literature review on the philosophy and application of Integrated Marketing Communications (IMC) in building brand trust. Following on from your background research** of IMC discuss why adopting an “outside-in” integrated marketing communications approach drives brand […]
Please read this assessment brief in its entirety before starting work on the Assessment Task. The Assessment Task Demonstrate an understanding of relevant IMC theories by deconstructing an IPA 2020 Award- Winning Case Study stated within the brief. You are required to Identify and discuss how the engagement of the identified target audiences is effectively […]
Your task To analyse two different investment opportunities that are currently on equity crowdfunding / investment platforms and determine the company that you would invest in. The two companies to evaluate will be sent to you in Week 8 via the Subject Announcements (portal). Assessment Description In this group assignment, students will critically assess existing […]
Please read this assessment brief in its entirety before starting work on the Assessment Task. The Assessment Task Demonstrate an understanding of relevant IMC theories by deconstructing an IPA 2020 Award- Winning Case Study stated within the brief. You are required to Identify and discuss how the engagement of the identified target audiences is effectively […]
Submission guidance, 1. This assignment must be submitted electronically by on the submission date. You must upload your work to the ‘Submit your work’ folder within the NILE/Blackboard module concerned. 2. You can resubmit your work as many times as you like until the deadline. If you choose to resubmit, your earlier submission will be […]
Please read this assessment brief in its entirety before starting work on the Assessment Task. The Assessment Task Demonstrate an understanding of relevant IMC theories by deconstructing an IPA 2020 Award- Winning Case Study stated within the brief. You are required to Identify and discuss how the engagement of the identified target audiences is effectively […]
