Convention and Event Planning and Operation

Assessment Number: 3

Assignment Type: Report and Portfolio

Weighting:    50%

Word count: 2250 words (equivalent)

Assessment Details and Instructions

Review and evaluate an event

Integrated Business Challenge

During class you will be assigned an event or series of events or conferences or conventions to evaluate over the course of this subject.

You will need to build a portfolio of evidence of your evaluation.

This may include artefacts such as questionnaires, surveys, interview results, summaries, photos or videos, recordings, public reviews, journal articles, newspaper reports, social media posts, in fact, anything relevant to tell your narrative of the successes and issues for the event.

Unit 21: Supporting Significant Life Events

Write a1200 – 1500 word report that provides a narrative around the artefacts you have collected and evaluates the success of the event/s. The report should contain:

• Introduction – describe the event/s and the purpose of the report
• Methodology – describe how you collected your evidence/artefacts
• Discussion and analysis – relate artefacts in your portfolio to the principles of planning and operations discussed in the unit, including information from the readings
• Conclusion – make a judgement about the effectiveness of the event/s you evaluated based on the evidence (artefacts) and your previous discussion
• Appendix –your portfolio of the evidence and artefacts you collected

 Further instructions:

• You must reference at least 4 academic resources to support your discussion, including your prescribed text and appropriate journal articles.

MGMT6012 Management Perspectives