Module Leaders Riccardo Montis, Federica Della Rocca

Project Brief Introduction:
This is your chance to collate the knowledge you have been acquiring during the past 12 weeks

For your final assignment you can choose one of the following Brands/Companies:

Fashion

Gucci

H&M

Lifestyle

MontBlanc

Bugatti

Motor

Bentley

Citroen

Stores

John Lewis

Marks and Spencer

Software

Apple

Dropbox

MailChimp

You are asked to choose among these brands because they have enough published materials to allow you to come up with the

necessary information required to complete your task.

Brief:

You will be Organizing your brief according to the following structure:

Case Study structure ( 1500 words ) :

Title Page

Contents Page – including page numbers, sections, subheadings and sub-numbers

1. Introduction

Purpose of study

sources of methodology and limitations

How you conducted your research (primary/secondary)

2. Business Situation Analysis

2.1 Company/Brand History, Growth, market structure and overview of organisation leadership

2.3 Current Business operating structure, business model

2.4 SWOT analysis

2.5 Performance analysis – product portfolio

2.6 Market analysis

(Explain and apply current theories and practices of Business Administration)
(Explore Case studies and experiment with finding creative solutions to practical business cases)

3. Conclusions

Conclude all your findings of sections and discuss analysis of the recent strategy and provide recommendations for
future thinking (Evaluate and apply key management tools, techniques and concepts and create innovative action plans for business)

Bibliography

Make sure that you use Harvard Referencing for all visual and written referenced material.

Appendices

Additional information to support your report such as articles and academic writing.

Week 7 Formative Assessment:

By week 7 you should have chosen the Brand that you want to research and you should have already written in class or in your own time the following sections:

1) Introduction / Purpose of the Study / methodology

2) 2.1 Company History , growth, structure and overview of the organization

3) 2.4 SWOT analysis

4) Start your list of references

Essential Reading List –- Harvard referenced

Other useful information
Further reading and other resources

Module Learning Outcomes
LO1 To provide students with an understanding of core business and management structure within an organization
LO2 To equip students with the skill of dealing with methods and tools in management practice
LO3 To introduce the concepts of strategic management for Business
LO4 To understand case studies and provide creative business solutions

Assessment Criteria
Explore
Research and
Analysis
● Cognitive
● Creative
● Professional
● Emotional, Social and Physical
● Cultural
● Enterprise and Entrepreneurial
● Digital
Ravensbourne Return

Create
Experimentation
● Cognitive
● Creative
● Professional
● Emotional, Social and Physical
● Cultural
● Enterprise and Entrepreneurial
● Digital
Ravensbourne Return

Create Technical Competence
● Cognitive
● Creative
● Professional
● Emotional, Social and Physical
● Cultural
● Enterprise and Entrepreneurial
● Digital
Ravensbourne Return

Integrate Professional Development
● Cognitive
● Creative
● Professional
● Emotional, Social and Physical
● Cultural
● Enterprise and Entrepreneurial
● Digital
Ravensbourne Return

Assessment Methods and Tasks
More detailed assessment tasks to be specified in the brief

Assessment tasks

Case study– Business of your choice which informs business strategy (1500 words)

Submission Method

Online – Turnitin

Weighting %

100%