Digital Disruption

Posted on February 5, 2022 by Cheapest Assignment

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MKT4002 - Marketing Project (Research Project) Assignment

Digital Disruption

We live in the twenty-first century, and things are evolving fast, which includes technology. Businesses are becoming part of this sudden change, and they get to acquire advanced equipment to aid in running their businesses. The standard alteration in the method things are done in modern-day businesses, and even the general public is a digital disruption (Skog, Wimelius, and Sandberg, 2018; p.431). Advanced technologies create new pathways for most businesses to remain relevant, acquire new market shares, and expand their footprints in the industry. The study will entail how these disruptions have impacted the management sector, what it means for occupations within this segment, and the skills necessary to build a triumphant profession with secondary data from various scholars.  

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Gartner describes digital disruption as an impact that transforms the essential outlooks and behaviors in society, the marketplace, or business and is brought by digital capabilities, channels, or assets. The main feature that delineates digital disruption is changing because it is all about modifying things and shifting things so that the status quo is extricated (Ramos, 2018; p.1). It overlays the way for growth and development, and various firms exploit it to garner the benefits of the new prospects digital disruptions provide. Both the company’s inner and outer functioning become more multifaceted as it develops, and the desires and necessities that maintain the whole firm change (Ramos, 2018; p.1). In other words, it is significant in making the company more resourceful, lucrative, and prolific, and more customer-friendly.

Digital disruption allows businesses to use business intelligence and big data analytics. Leaders and other executive members affirm and make unmistakable and sound decisions on the company based on reliable data and reliable information (Skog, Wimelius, and Sandberg, 2018; p.435). Since business resolutions have extensive inferences, digital disruption outlines the way for enhanced and better decision-making, which helps the firm develop and advance and stay pertinent. Additionally, it impels creativity and permits organizations to surpass obsolete values and attain new heights regarding service and merchandise worth, efficiency, competence, and productivity. It helps corporations to meet the desires and requirements of sophisticated clientele and ensure that their satisfaction is always on the frontline of their objectives (Skog, Wimelius, and Sandberg, 2018; p. 436). Digital disruption-driven creativity is accountable or infiltrations in the administration that outlay a corporate’s additional accomplishment and offer businesses a competitive edge in the marketplace where clients are becoming more sophisticated each day. Therefore, digital disruption can distinguish between moving onward or being left behind when others are evolving.

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How Digital Disruption impacts the Management Sector

The emergence of digital disruption affects every person in a company, but we will focus on managers. Managers’ role in a company entails greater responsibility for ensuring that everything in the company is in order. They are mostly involved in digital transformation within the company (Radukic and Kostic, 2018). A smart manager will not be intrigued only by introducing new technologies to the company but to what must be done to ensure the corporation’s victory is inevitable and consider the repercussions of the measures taken of bringing these new technologies to the company. Digital disruption is revolutionary and needs a significant alteration of mindset from positions of accountability. Managers will be required to think digitally because the survival of the firm will highly depend on it. 

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Digital technologies have caused profound changes to companies over the years, especially in the management sector. The wave continues. We have strongly witnessed its effects on businesses. Nowadays, companies that do not rely on technology are exceptional, and this reliance has continued to increase with time (Radukic and Kostic, 2018). Large companies and small companies are becoming wholly dependent on technology. Each day, they deploy a cosmic technical system that permits them to function well and acts like a vast neural system on which the action depends. Managers have to train themselves on using this specialized equipment to gain knowledge on what they are used for because employees rely on them to give them a sense of direction (Radukic and Kostic, 2018). Notions such as a server, network, or databases were uncommon just a few years back, but today they are given maximum attention by most managers and employees. Companies rely on these databases’ good functioning and networks for a notable change without a doubt of great depth.

The digital market is significantly dissimilar from the traditional markets. There are new regulations of the game, various possibilities, and new players in the marketplace. It affects companies at all ranks, and competition has doubled because of digital disruption tools. Digital disruption changes communication channels, clients, suppliers, and even customer preferences change in a surprising way (Radukic and Kostic, 2018). The digital market has become amalgamated with the traditional market, and it can affect a company decisively. Therefore, managers should not consider mingling with conventional markets as this will affect the company decisively.

ASB/ABJ 4440 Consumer Behaviour in a Global & Digital World

Customers are the heart of every business, and they are also the centre of digital disruption. New technologies provide managers and their companies with various chances to institute all types of relations that were deemed impossible years back. They can connect with their customers via social networks and develop mobile applications to ease access to services for them (Radukic and Kostic, 2018). Digital tools are increasing, and at the same time, individualization is increasing, and the attachment between customers and corporations reach exceptional levels. 

Today’s business marketplace is a data-driven setting. Data’s responsibility is to sanction managers to make well-informed business decisions founded on specifics, inclination, and arithmetical patterns. But with so much information, managers should filter through the noise and acquire the necessary information that will help them in making the preeminent decisions about policy and company development (Leonard, 2018; p.1). Data is at the center of each business resolution made, and managers gather data from online sources to decide on the best individuals to hire and validate details about them. Managers must examine broader market trends, such as modifications in the charging of assets, transportation, and manufacturing (Leonard, 2018; p.1). Using data efficiently, firms can restructure the procedure of getting a product manufactured and placing it in consumers’ hands. Looking at data and integrating it into the business policy is a manager’s role.

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A firm has to create policies for marketing, sales, human resources, and operations. Acquiring precise information is vital to the corporation’s decision-making process. The policy begins with necessary demographic data; then, it reflects on pricing based on consumers’ schooling levels and revenue level and their way of communicating (Leonard, 2018; p.1). Education and income are significant because the more learned and the higher earnings a target audience has, the more probable it is that the company can rationally vend high-end merchandise because they can comprehend, value, and afford the merchandise.

It is never adequate to have the data; great business managers use data to effectively make well-informed business resolutions. Understanding the effects of data collected about a particular product and its profit margin is essential in mounting a policy that maintains its profitability at all seasons. Managers can opt to seek new resources for apparatus that is less likely affected by worldwide political conditions (Leonard, 2018; p.1). A company might also decide to do nothing about increasing the profit margin because they feel that they have enough profit margins. Therefore, managers should gather enough information to reduce profits per sale and increase the demand for profits. 

MBA Integrated Communication Assignment 2

What it Means for Jobs within the Business Management Sector

Most businesses acknowledge data value; this means depending on reports produced from individual software policies they use for everyday operatives. Data is required to be unified in a central and standardized manner, and the process behind this is known as data management. Data management entails businesses gathering, storing, accessing, and securing data from a range of business software resolutions. Utilizing data management facilitates more proficient admission to data analytics that present considerable approaches to progress business manoeuvres and spot chances for development (Uzialko, 2020; p.1). By establishing a more enhanced framework for accessing data that every company produces, firms can compose well-informed business decisions and advance their aptitude to offer priceless products and services to their clients. In modern businesses, each part of software assembles reliable data; they supply an extensive range of information into the enterprise, including client data and fiscal data (Uzialko, 2020; p.1). Developing a data management policy for businesses is a must if they want to have a competitive edge and improve consumer satisfaction and inner business functions. 

MBA Integrated Communication Assignment 3

When it comes to the business management sector, there are various job opportunities for each person. Some jobs in this sector require a more in-depth knowledge of the profession. A business management degree prepares a person for a business career to apply in any industry or industry. You can gain experience in this field through extracurricular activities such as club membership, team-building activities, and business or finance skills. Some of the jobs within this sector are business adviser, business analyst, data analyst, data scientist, management consultant, project manager, risk manager, supply chain manager, and human resource officer. A career in the business management sector is essential in helping one gain knowledge of what digital disruption can do to a business and the actions you should take as part of the management team.  

Some essential skills are required for one to become a part of the management industry. Being a member of the students’ committee is not enough to manage a whole company by yourself; employers will require more from you. These essential skills will help you in building yourself up in your career. The first skill that is very important is communication skills; communication is essential in running a business effectively. Having good communication skills adds to the basic functioning of the firm. Good communication promotes information flow between employees and their managers. One needs to excel in all communication forms, including verbal or written, formal or informal, vertical, or horizontal transmission. You have to work hard on your communication skills to become more marketable in your career.

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The second skill is commercial awareness, which is an understanding of how businesses work. It is one of the most vital skills that employers look for when recruiting new employees. To prove that you have these skills, you need to understand the organization’s kind of service. Additionally, know the industry’s current working issues, know in which industry the business operates, and, lastly, be aware of the organization’s competitors. Before attending an interview, you need to conduct thorough research on the organization you intend to work for. Also, identify its main goals and know who its customers are. Lastly, figure out the sector in which the organization operates and recognize the organization’s issues at the moment.

The third set of skills is delegation skills. Having explicable delegation skills allows managers to distribute tasks among employees, saves time, and increases a firm’s overall productivity. An efficient manager can delegate tasks to employees according to the number of efforts required for a particular job. The fourth set of skills is organizational skills, which requires one to have the strength and courage to remain faithful to their values and principles. As a manager, you will come across difficult and unpleasant situations which will require you to make tough decisions having stealth and fight for your beliefs. Therefore, show your bravery act during these moments and not worry about fighting for what is right. 

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The last set of skills required from you is organizational skills. Being a manager means you will have lots of responsibilities laid down for you and the proper functioning of a corporation relies on your hard work. You will have to find a way of creating time to conduct meetings with your bosses and, at the same time, manage your employees and solve issues affecting the business. To develop your organization skills, you need to start planning your small activities daily. Only a well-organized ad detailed timetable will help you achieve your dream of becoming an effective manager. 

SOE11147 Assessment Two – Coursework

Awareness of Digital Disruption and Individual Perception of Digital Disruption

The research was carried out between various business industries. The response from 92percent of the respondents was that they had felt the impact of technology on their businesses in the past decades. Additionally, most of them believe that technology has permanently changed their business rules (Wray, 2015; p.1). Sixty percent of the respondents think that new technologies directly impact how they do business with their clients. In comparison, 72 percent of them believe that these new technologies will directly impact how they will conduct business with their clients in the next five years. Some companies have not fully acknowledged how the speed of digital disruption will affect their business operations.  

During the digital disruption awareness, customers, competitors, and finance were ranked first when it comes to where the demand for better data and insights originates. Additionally, a consumer-focused technology policy was four times more significant than a profit-driven system (Wray, 2015; p.1). There is a relevant gap in business attributes seen as most significant now and in the future and businesses’ evaluation of their recent capabilities in these areas. These areas include forecasting new opportunities, innovating in an agile manner, and illustrating transparency and trust.  Lastly, organizations struggle with digital disruption, but it is not a technological problem; but it is really about management and monetization.

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Some companies have accepted digital disruptions wholeheartedly, while others have some false beliefs about it. The research was conducted by David Smith, a distinguished VP at the Gartner symposium. He noted that digital disruption is one thing that business executives need to master for their companies’ benefit. Some perceptions that people have on digital disruption is that it is a bad thing, but the truth is that it is beneficial in many ways. It is an excellent opportunity to thrive, while for others, it is a threat. Managers need to learn how to take advantage of the various possibilities that digital disruption generates (Beadle, 2018; p.1). Another perception is that any change is a disruption, but not any change is a disruption; a disorder occurs only when a fundamental shift occurs in a system. Some people also perceive that it is a technology-only issue, but technology itself is not the only disruptive element; it involves four factors; business, technology, industry, and society. Another perception is that it is only for digital giants such as Amazon, Microsoft, Google, and Apple. The bulk of disruption occurs in small ad medium enterprises, and they pay attention to these giant enterprises as role models.

 What you need is to develop an action plan that leads to an organizational, cultural, and financial modification to commence the process of utilizing a disruption.  However, some leaders have accepted that digital disruption is a significant thing in the development of a business (Beadle, 2018; p.1). It positively impacts the business by developing new and innovative products that will attract customers’ attention; additionally, come up with well-informed business decisions that help in the company’s growth. Therefore, people need to positively embrace digital disruption if they want to witness their companies’ success. 

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Effectiveness of Secondary Data Research Technique

Using secondary data as a research technique entails using existing data, summarized and analyzed, to increase its effectiveness. In this case, we used secondary research to research digital disruptions, and the information gathered proved to be essential. Information was readily available in various sources, and it is more reliable than primary research because you will have to collect data from scratch. It was significant because less time was consumed; we researched and discussed our findings and concluded a reliable conclusion. The availability of data from scholarly articles and other articles made it much easier for us to conduct our research on digital disruptions. It gave us a clear understanding of what digital disruptions entails and why people should embrace it.

Additionally, we researched various studies carried out by other scholars on people’s views on disruption, how many companies have embraced it, and how many are yet to embrace it fully. However, given a chance, we would have conducted primary research on the topic to give us further knowledge on the subject and have first-hand information from company owners on the importance of digital disruption and why people should embrace it.  Therefore, offered that chance, we would love to conduct primary research on digital disruptions by interviewing and issuing questionnaires to some managers from various companies within the city. 

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We live in the 21st century, and things are evolving at a fast rate, and so is technology. Recently, there have been shifts in technology, and most businesses are embracing this sudden change. Digital disruption has proved to be of high value to the management sector, and most managers are using data and information as essential business tools for their companies. Although some are sceptical about it, it is good to shed some light on them about the importance of digital disruption and why they should take advantage of its new opportunities. Therefore, we should all focus on going digital lest you will be left behind when others thrive in the industry. 

Creative Change and Innovation


Beadle, J. (2018). Digital Disruption Myths. Smarter with Gartner. Retrieved from: Accessed on November 15, 2020

Leonard, K. (2018). The Role of Data in Business. Business Communication. Retrieved from: Accessed on November 15, 2020

Radukic S. and Kostic Z. (2018). THE Impact of Digital Disruption and Disruptive Innovation on the Business Environment. Scientific Papers. Volume 35, Issue 1.

Ramos, T. (2018). Understanding, Utilizing and Taking Advantage of Digital Disruption. Runrun. it. retrieved from: Accessed on November 15, 2020

Skog D.A, Wimelius H., and Sandberg J. (2018). Digital Disruption. Business &Information Systems Engineering 60(5). (pp. 431-436). Link Springer. 

Uzialko, A. (2020). What is Data Management? retrieved from: Accessed on November 15, 2020

Wray, S. (2015). Research Highlights gap between Digital Awareness and Digital Readiness. Inform. Retrieved from: Accessed on November 15, 2020

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